1XBET
1XBET x Billie Jean King Cup
Working very closely with the 1XBET brand’s Global Sponsorship Team, our remit was to find a partnership within tennis that delivered on the following brief;
Increase brand awareness in key markets
Deliver a highly visible, year-round, partnership
Partner with one of the world’s leading and most respected tournaments
Following an extensive evaluation process, the 1XBET brand entered into a multi-year partnership with the Billie Jean King Cup, the World Cup of women’s tennis, firmly positioning them at the top table of world tennis.
Working closely with the 1XBET brand and the leadership team at the Billie Jean King Cup we negotiated a bespoke rights package to help ensure the partnership delivered on some key metrics;
Drive customer acquisition and revenues through year-round customer engagement
Build affinity within the tennis community
Provide fans with ways to further enjoy their experience of the tournaments
