The Billie Jean King Cup, often referred to as the World Cup of Women’s tennis, is the world’s largest annual international team competition in women’s sport.

For this project we worked as an extension of the in-house brand & marketing team at INTERSPORT International Corporation (IIC). We were tasked to find a high profile

745 Game. The name “745” carries a special meaning. It represents three remarkable rugby players who have each been affected by motor neurone disease —

1XBET x Billie Jean King Cup. Working very closely with the 1XBET brand’s Global Sponsorship Team, our remit was to find a partnership within tennis