INTERSPORT International Corporation (IIC)
For this project we worked as an extension of the in-house brand & marketing team at INTERSPORT International Corporation (IIC).
We were tasked to find a high profile opportunity that delivered on the following brief;
Enhance brand awareness in key markets and increase recognition & recall worldwide
Engage and create meaningful interactions with diverse consumer segments
Drive sales and revenue via increased brand visibility and customer engagement
Following an extensive evaluation process a partnership with the 2025 IHF Men’s World Championship was established and successfully executed, with notable results including;
Exceptional brand visibility on TV, with record viewing numbers in key markets via valuable Free-to-air broadcast
