Billie Jean King Cup
The Billie Jean King Cup, often referred to as the World Cup of Women’s tennis, is the world’s largest annual international team competition in women’s sport. It sits at the pinnacle of world tennis, attracting the best female players, and is contested in multiple continents, making it a truly global event in the sporting calendar.
A recent project led to us securing a multi-year deal with 1XBET, structuring and negotiating a bespoke rights package based on some of their specific brand marketing KPIs;
Drive brand awareness, customer acquisition, and revenues through year-round customer engagement
Build affinity within the tennis community
Provide fans with ways to further enjoy their experience of the tournaments
The BJK Cup is an extremely forward thinking, collaborative, rightsholder which made this process a lot easier. We worked closely with the CEO, Billie Jean King Cup to deliver 1XBET the following;
A suite of marketing assets to ensure the stated business objectives are met
Unique, innovative, fan engagement opportunities
A level of investment and tenure that delivered value to both parties
