Breathing Life into Sponsorships
In Japan, sakura season marks the arrival of spring – a time for growth, hope, and boundless potential. Their fleeting blossoms symbolise the ephemeral beauty of life, a reminder to seize the moment and create a lasting impact.
At Sakura Sports, we believe great sponsorships should do the same.
We help brands and rightsholders unlock the full potential of sport & entertainment by developing sponsorship strategies to increase commercial revenue in an impactful, measurable way.
Why we love sport
Sport is built on moments; jaw-dropping skills, passion, emotion, controversy, and unforgettable experiences.
For brands, these moments are a chance to:
Tell your story
Be part of the conversation
Create emotional connections
For rights holders, they present opportunities to:
Enhance the fan experience
Monetise assets
Drive commercial success
Sakura Sports turns vision into action, partnerships into performance.
Our Philosophy
Every brand is different. So is every sport. We match the two; aligning brand objectives, target audience, and opportunity.
We believe great sponsorship should always be:
Authentic to the brand
Strategic in design
Creative in execution
Measured in impact
Our Process
Our process is focused, flexible, and shaped by your objectives from day one.
Listen, understand, prioritise
We start by listening – we identify your challenges, prioritise your objectives then we shape your priorities into a clear, actionable plan
Define success from the start
We begin with the end in mind, combining audience insight, business priorities, and tailored KPI’s to understand what success looks like
Identify the right opportunities
Using our deep understanding of the sporting sector, combined with market research and audience data, we deliver a list of ideas that match your audience, objectives, and budget
Build the business case
We equip you with the insights and evidence you need to make a confident, informed decision that this sponsorship is a worthwhile investment.
Secure the rights, maximise the value
We can help negotiate the deals, bringing insight, experience and rigour to ensure nothing is left on the table.
Measure what matters
We track the right results ensuring success metrics are hit – and use them to keep improving what you do next.
Matt Strachan
For over twenty years, Matt worked for some of the most respected brands in sport, including Red Bull, F1, IMG & Wembley Stadium
What excites Matt is helping clients build strategies that deliver real results, often through the power of well-placed, superbly activated sponsorships. He combines customer insight, creative thinking, strategic negotiation, and deep sporting knowledge to create innovative partnerships that drive meaningful, lasting results.
Sakura’s symbolic meaning; growth, hope, and boundless potential mirrors everything he believes sponsorship can achieve when done well.
Shaun Whatling
Shyamang Goswami
A seasoned professional with a decade of diverse experience, Sham has worked at the intersection of sports and commercial strategy, data analytics, Business Intelligence and marketing. Most recently, he lead the Business Intelligence team at Volleyball World and was a core member of the team that successfully delivered a remarkable $300 million investment to FIVB.
He helps brands and sports organisations turn data into decisions; making strategy sharper, fan understanding richer, and products more impactful. He enjoys the messy middle between big ideas and real-world delivery: aligning stakeholders, turning questions into metrics, and translating insight into action that people can actually use.
